Motherland Experience Design unifies business insight, design thinking and solid commercial sense into a single, market-tested methodology that has helped create unprecedented value in diverse categories. We partner with like-minded entrepreneurs and new age enterprises to co-develop business models, products, services and customer experiences that create tangible impact. By putting experience design and business insights at the heart of market, consumer and culture, MXD equips enterprises for the future. However large or complex the challenge, we help solve business problems with precision, agility and – most importantly – practicality. While MXD is focused on advisory projects for partner companies, our parent company owns consumer product and heritage real estate businesses, a legacy that helps reinforce our respect for business fundamentals.
In an age of consumer cynicism, both traditional and
recently minted companies are being pushed into making a hard
choice between the old school fiscal-centric approach and a more
enlightened, adaptive form of capitalism. What is clear is that
companies need to stand for something more than just
headline-grabbing financial numbers. Today’s enterprise must
demonstrate precisely how it adds tangible value to society, the
economy, and the world at large. Businesses that fail to adapt to
this new reality run the risk of becoming obsolete overnight. The
good news? There is a wealth of talent and expertise available for
companies to leverage in their quest for relevance. The challenge
lies in identifying these resources and equipping them with the
necessary insights required for business transformation.