Motherland worked with the Rebel Foods team to articulate an authentic, informative and inspiring position for EatSure – it wasn't just a question of ensuring food quality, it was about doing the Rebel thing and putting control back in the hands of people. Following the brand strategy phase, Motherland helped channel the company’s 'Rebel Spirit' into design, language, tone of voice and various digital and physical touchpoints. The result: a food platform with extreme functionality and a pro-customer point of view.