Motherland Ayurvedik Hotel Amenities 2018
Insight ≥ Budget hotel chains generally believe that guests should get what they pay for, i.e. the bare minimum. Which is why budget hotel toiletries tend to be of dismal quality: with cheap formulations, tacky packaging, below-par cleansing and nasty fragrances. A little bit of innovative thinking can go a long way in such cases, so Motherland teamed up with long-term collaborators Kimirica Hunter to create high quality amenity kits at low unit prices for OYO Rooms and Hotels.
The Motherland Ayurvedik Amenities Kit featured authentic Ayurvedic formulations and ingredients, sophisticated fragrances and attractive design packaging, making it every guest's favourite take-home freebie. Our eco-friendly packaging materials also reduced annual plastic waste by approximately 50 tonnes. In 2019, we delivered over 250,000 kits per month, while optimising unit economics, distribution logistics, environmental impact and – most importantly – guest experience.