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Motherland x Gary x Nicobar 2018

Insight ≥ Conventional product development and marketing models lack cultural relevance because they are driven by process, not design. Motherland fixes this by connecting dynamic enterprises, progressive institutions and celebrated individuals to create products, collections and experiences that generate higher value for all concerned – especially consumers.

This focus on blending culture and customer experiences led Motherland to conceptualise the Gary Mehigan x Nicobar collaboration, a range of high quality products infused with design and craft. In addition to conceptual and branding guidance, Motherland was instrumental in showcasing this initiative at the Australian government’s OZ Fest in India program – a textbook example of cultural and commercial integration.

INDIAN OCEAN COLLECTION LAUNCH AT THE AUSTRALIAN HIGH COMMISSION, NEW DELHI HOSTED BY THE AUSTRALIAN HIGH COMMISSIONER, H. E. MS. HARINDER SIDHU AS PART OF THE AUSTRALIA FEST 2018.

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