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OYO City 2018

Insight ≥ As OYO’s product and brand portfolio expanded into an ever-increasing set of geographies and categories, a clear and consistent overview was urgently required so that existing and potential partners, employees and vendors could get the big picture. A visual expression of brand architecture was the answer, as opposed to a giant organisation chart.

Motherland commissioned renowned artist Rod Hunt to bring OYO’s product and service portfolio to life in vibrant pop art, while also highlighting the significant milestones in their amazing growth journey. His signature illustrations for OYO were extended to the OYO user manual and wall murals across OYO properties, beautifully differentiating the brand in the eyes of customers (and competitors!).

THE FAMOUS OYO SUPERGRAPHIC – KNOWN INTERNALLY AS THE 'GOLU' – WAS INSPIRED BY KOREAN APARTMENT BLOCK SIGNAGE, AND CREATED BY DESIGN COMPANY FIELD PROJECTS IN RESPONSE TO A MOTHERLAND BRIEF. GUESTS WERE STRUGGLING TO LOCATE MEDIUM-SIZED PROPERTIES, SO WE DECIDED TO SOLVE THE NAVIGATIONAL PROBLEM BY USING OUR REAL ESTATE TO CREATE THESE GIANT WAYPOINTS (IT WAS ALSO A GREAT WAY TO LET PEOPLE KNOW THAT EVERY CITY WAS AN OYO CITY!).
OYO'S DISTINCTIVE 'UNIQUE ID' NUMBERING SYSTEM DEVELOPED BY MOTHERLAND IN RESPONSE TO A BRIEF FROM THE FOUNDER AT AT A TIME WHEN OYO WAS ADDING SUCH LARGE QUANTITIES OF INVENTORY THAT IDENTIFICATION OF INDIVIDUAL PROPERTIES WAS BECOMING A CHALLENGE.
THE INIMITABLE ROD HUNT WAS COMMISSIONED BY MOTHERLAND TO GIVE EVERYBODY A ROD’S - EYE VIEW OF THE EXPONENTIALLY GROWING OYO NETWORK. MAP OF NORTH GOA INDICATING OYO PROPERTIES, POINTS OF INTEREST AND GENERAL ATTRACTIONS
THE INIMITABLE ROD HUNT WAS COMMISSIONED BY MOTHERLAND TO GIVE EVERYBODY A ROD’S - EYE VIEW OF THE EXPONENTIALLY GROWING OYO NETWORK. OYO CITY SCAPE
THE INIMITABLE ROD HUNT WAS COMMISSIONED BY MOTHERLAND TO GIVE EVERYBODY A ROD’S - EYE VIEW OF THE EXPONENTIALLY GROWING OYO NETWORK. OYO SUB-BRANDS, CONCEPTUALISED BY MOTHERLAND
THE INIMITABLE ROD HUNT WAS COMMISSIONED BY MOTHERLAND TO GIVE EVERYBODY A ROD’S - EYE VIEW OF THE EXPONENTIALLY GROWING OYO NETWORK. OYO SUB-BRANDS, CONCEPTUALISED BY MOTHERLAND

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