Insight ≥ ‘Company Culture’ is a thing nowadays. Corporations hire other Corporations to figure out what values their people should abide by and how they want to be perceived by the world. We decided to do it the other way round, i.e. get OYO employees to talk about the way they work, thereby deriving Culture from real operators rather than dreaming up some strategic vision. Grand strategies apart, all of us just wanted to make something that would impress the folks at home.