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OYO Townhouse

Designed from the ground up, every element — from furniture ergonomics to the breakfast menu — was re-engineered for higher quality and better value. The result was a friendly neighbourhood hotel, built for comfort and everyday ease. It was an instant success in India and quickly expanded to the UK and other international markets.

WE WANTED CUSTOMERS AND EMPLOYEES TO KNOW WHAT IT TOOK TO CREATE A HIGH QUALITY EXPERIENCE AT AN AFFORDABLE PRICE POINT: THIS DETAILED INFOGRAPHIC REVEALED THE ‘SIX LAYERS OF INNOVATION’ WITHIN EVERY TOWNHOUSE.
FOLLOWING AN INTENSE 8-WEEK PRODUCTION SPRINT BY MOTHERLAND AND OYO’S TRANSFORMATION TEAMS, THE FIRST OYO TOWNHOUSE OPENED IN GURGAON IN JANUARY 2017.
FOLLOWING AN INTENSE 8-WEEK PRODUCTION SPRINT BY MOTHERLAND AND OYO’S TRANSFORMATION TEAMS, THE FIRST OYO TOWNHOUSE OPENED IN GURGAON IN JANUARY 2017.
FOLLOWING AN INTENSE 8-WEEK PRODUCTION SPRINT BY MOTHERLAND AND OYO’S TRANSFORMATION TEAMS, THE FIRST OYO TOWNHOUSE OPENED IN GURGAON IN JANUARY 2017.
THE FIRST OYO TOWNHOUSE IN THE UK: 30, SUSSEX GARDENS MOTHERLAND’S LEADERSHIP TEAM WAS ON THE GROUND TO ENSURE THAT THE TRANSFORMATION WAS COMPATIBLE WITH LOCAL URBAN CONTEXT AND REGULATORY POLICIES.
OYO TOWNHOUSE 001, GURGAON OYO’S FOUNDER & LEADERSHIP TEAMS HELD REGULAR MEETINGS WITH MOTHERLAND AT THIS SITE IN ORDER TO FINE-TUNE THE EXPERIENCE AND FINALISE THE BLUEPRINT FOR THE SCALE-UP PHASE. WITHIN A YEAR OF THIS PROTOTYPE LAUNCH, OYO TOWNHOUSES HAD BEEN SET UP IN ALL MAJOR METROS.
A SERIES OF ILLUSTRATIONS CREATED BY NOUSVOUS.EU, COMMISSIONED BY MOTHERLAND, PART OF THE OYO TOWNHOUSE EXPERIENCE DESIGN. THESE WERE USED ACROSS ALL PHYSICAL AND DIGITAL TOUCHPOINTS, SOME AS LARGE WALL GRAPHICS ACROSS THE HOTELS.

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