Royal Enfield
A pivot for a 124-year-old brand. An alternate way of life — a mental and physical trip, a road to inner peace. Channelling its Anglo-Indian roots into cool, neo-hippy cues, placing it on a metaphysical highway between London, Goa, Chennai and Ladakh.
FEATURED REAL ROYAL ENFIELD RIDERS WITH THEIR ACTUAL BIKES AND THEIR ACTUAL STORIES. THIS WAS OUR TRIBUTE TO THE AUTHENTIC CHARACTER OF THIS LEGENDARY MOTORCYCLE AND ITS EQUALLY LEGENDARY OWNERS.
FEATURED REAL ROYAL ENFIELD RIDERS WITH THEIR ACTUAL BIKES AND THEIR ACTUAL STORIES. THIS WAS OUR TRIBUTE TO THE AUTHENTIC CHARACTER OF THIS LEGENDARY MOTORCYCLE AND ITS EQUALLY LEGENDARY OWNERS.
IN AN AGE OF AUTOMATION, WHERE MOTORCYCLE COMPANIES ROLLED OUT HUNDREDS OF PIECES EVERYDAY, ROYAL ENFIELD REPRESENTED SOMETHING MORE REAL. THIS CAMPAIGN WAS OUR TRIBUTE TO THE PLACE, THE PEOPLE AND THE PROCESS THAT MADE ROYAL ENFIELD MOTORCYCLES UNIQUE.
THE CONTINENTAL GT OCCUPIED A PLACE OF HONOUR IN BRITISH AUTOMOTIVE AND POPULAR CULTURE – IT WAS THEREFORE VITAL TO PROVIDE POTENTIAL OWNERS WITH THAT CONTEXT, ESPECIALLY IF THEY WERE FROM GENERATIONS OR GEOGRAPHIES THAT DIDN’T HAVE A SHARED HISTORY. WORKING WITH SPECIALISTS IN INDIA AND THE UK, WE RECREATED THIS CONTEXT WITH A THOROUGHLY RESEARCHED AND BEAUTIFULLY PRODUCED SET OF INTERVIEWS, MAGAZINES, MERCHANDISE AND FILMS.
WE WORKED WITH SIDDHARTHA LAL TO NAME AND LAUNCH THE HIMALAYAN – AN ODE TO THE BRAND’S SPIRITUAL HOME, AND THE FIRST EVER MOTORCYCLE DEVELOPED FROM SCRATCH BY THE COMPANY.
More in Experience Design + Brand Building
IndiGo
Incredible India
Make in India
OYO Townhouse
OYO City
